ABOUT

John McDougall is an accomplished commercial film director and photographer. He brings a photographer’s eye to his directing projects and a director’s sense of storytelling to his photography, crafting each frame with a precision rooted in his studies in fine arts.

With a background at ad agencies, John speaks the language of the creatives, and of clients. His disarming and collaborative approach brings a certain ease and levity to a shoot. And while he loves to draw those around him into the process, he always wears the hat of the protector and maker of the project. He’s known for always trying something unorthodox to see how it turns out.

John places people at the heart of the story, blending authentic human moments with epic landscapes and immersive environments. His direction captures emotional depth and clarity while keeping the story’s rhythm engaging and cinematic. With a photographer’s eye and strong narrative instincts, John excels at crafting grounded yet visually powerful journeys.

His work has garnered widespread recognition, appearing in prominent Canadian outlets such as The Toronto Star, The Globe and Mail, National Post, and CBC, and even being humorously parodied on the satirical show The Mercer Report.